Boucadoura (in Greek) is the thermal wind, that in a warm day if a noticeable drop in temperature may occur during the early afternoon, as a cool breeze begins to blow off of the water. This wind, usually from the SE blowing at a strength of about 10-15 knots is known as the “sea breeze”, which occurs in response to differences in temperature between a body of water and neighboring land. So far so good in Meteorology 101 (nothing new for people paying attention to the friendly weatherman on tv). /p>
In marketing it’s not how well you perform, but also how well your competition is doing. There are companies that every year doubled their turnover and suddenly they went bust. Because their competitors tripled theirs and dominated them out of the market.
Just laying back and enjoying success it’s not good in business, or in sailing either.
Those thoughts were floating in our minds as we were standing there watching the boats we were winning at the time making full use of the ever stronger wind.
Boucadoura – It’s about creating winners and losers.
On Saturday 07/05/2016, we started the “John Latsis Cup” Memorial Race struggling with a fickle wind that was barely strong enough to breathe life into our sails. With widespread frustration mounting we took the challenge and decided to give it a go. By all hands on deck and mostly everything pulled out of our bag of tricks we successfully took advantage of every breath of wind we could spot here and there. Thanks to great effort (and sailmanship, we should say) we managed to stay ahead for the entire race and we finished 1st with a considerable time gap to our nearest rival.
It’s not over till it’s over.
And then enters Boucadoura. Slower boats started arriving at an accelerating rate, to our dismay, diminishing our hard earned lead, thrusting us down into the abyss near the middle of the finishing order; 6th position that is. Our only relief, still substantially ahead of last year’s National Champion MY WAY, and also ahead of all yachts larger than us.
In difficult times philosophy comes to the rescue.
6th we don’t quite like. It’s not what we have been accustomed to. Under the circumstances it was apparently the best we could do. But was it?
Well, anyone can play Monday morning quarterback (or skipper for that matter). Yet, there are times in everyone’s lives where decisions have to be made. Some decisions are small, some large and some life changing. Whatever type of decision is being made, the same principles apply.
Critical thinking is an essential tool in making informed decisions. It is especially useful to managers and those faced with making decisions that will ultimately affect their organizations’ success. Without the use of critical thinking, decision-making can be a shady process, resulting in operational failure and financial ruin.
To many, sailing is a way of breaking out of the box, so to speak, of getting away from it all, or more poetically as in Mark Twain’s words: “So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”
However, either in the business world or out at sea, mastering the techniques and skills of applying critical thinking is equally important.
And he who is remarkably successful decision maker in one field of endeavor, is most likely exceptionally successful in many other fields.
But what can you do about the wind?